lady gag is no ordinary pop artist. she has made a real imact on the music indusrty over the past decade. 

lady gaga comes across as a brand as well as an artist because of the nom de plume - not using her real name as madona didnt - coming across more as a brand.

other than her music, the main thing that people know her for is her out going and sometimes over the top fashion sense. her unique style has always been caught in the media from her meat dress to her sparkly body suits there seems to be no inbetween for her. 

her crazy fashion sense has also come across in her music videos, yet has toned down over the last couple of years. 

however lady gaga maintains control over her image in the media rather than solely relying on her management ad pr to run it all for her. this is very different to some musicains who have a major influence over their social appreance. she was also one of teh first female artists on faceboook and is also one of the most viewed on youtube. 

another way in which gaga has helped brand herself is through social media. she has over 35 million twitter followers and 56 million likes on facebook. Her fans are known as her "little monsters" - very loyal people who have hugely contributed to the succuss of her brand.