ED SHEERAN
Ed Sheeran has a very relaxed and modern way of branding himself. It is also very subtle so it is not really noticed by his fans. This is due to the fact that he dresses as a normal person would which allows him to relate to his fans as an everyday person. This may also be because he wants his music to speak for it self and not his looks.
However one recognisable aspect about Ed are his tattoos. He has got many tattoos with different meanings. They are very recognisabe with bright colours and symbols. One of his most recognisable tattos is his Lion which goes across his chest. He got this after he filled Wembley stadium 3 times in a row.
A key item is his guitar. This is very personal to Ed and each picture on it is something personal to Ed.
His photo style is also very varied. This is because some images are very casual or fun and others have a slightly more serious and reserved look to them. I believe that they vary because they have different reasons behind them.
On each of his albums there has been one main colour which acts as a theme - the first being orange. This was key in establishing his identity in the industry, due to the fact that it linked with the bright and outstanding colour of his hair. This helped him to be recognised by many fans and critics. The second album colour was green. This didn’t link to his brand so much as he was already well established in the music industry due to the huge success of the first album.
He also uses very subtle logos that act as titles for his albums - the first being + and the second being x. this has shown that he has a theme with numerical terms for the title of his albums.
The font that he chooses to use is also very simple as is the rest of Ed's branding. The font that he has consistently chosen to use for his typography is a handwriting style. This gives his brand a personal feeling about it and links with his laid back approach reflected through his personality. This once again allows him to seem more personal with his fans and create a memorable link between his branding and personality.
This relaxed style is also portrayed in the media on social networking sites such as Instagram - where his name is @teddyphotos. This allows him to seem personal to his fans and fun loving too. His social media is also genuine in this respect, as his twitter makes him seem like a funny and normal person. he also used to spend a lot of time interacting with his fans - keeping them up to date with release dates etc. and answering their questions. However this had stopped for a year while he took a break from social media. This is very controversial for a musician as this is one of the main ways that they can interact with their fans.
Despite taking a break Ed Sheeran still remains a popular and well-established name in the industry.